Creating her Own Lane in Trucking, Ladda Love Hawkins Shows Us Hidden Careers in Transportation...

Ladda Love Hawkins’ best asset is her ability to adapt. So when she entered the

transportation insurance niche in 2018; she approached it as another opportunity to cultivate her gift. Ladda’s diverse background, both personally and professionally, lends to her ability to be adaptable and her love for the small business entrepreneur makes it worthwhile. She has earned multiple designations in the transportation risk management space to accommodate her professional acumen.

Disclaimer: Ladda is NOT a truck driver.

In fact, this has helped her better communicate with trucking owner/operators because it forced her to convey information for the purpose of understanding. As a former special education Educator, she has a special knack and patience to listen and restructure conversations to where they make sense.

This common gap in communication often experienced by new business owners inspired Ladda to create My Own Lane Consultants LLC, a specialty resource center for those new to the transportation industry.

My Own Lane Consultants provides personalized consultation to recommend and educate on the needs of the new trucking business owner. Ready to learn more about hidden careers in the transportation industry? Let's tackle the top trucking myths by debunking the trucking niche.

Top 5 Myths about the Trucking Business:

1. A CDL (commercial drivers license) is needed to own a trucking company.

As in many other industries such as real estate and retail, investors have the ability to

own a trucking company without any transportation industry credentials/experience.

2. A trucking company needs a 18 wheeler to be operational.

Trucks of a variety of sizes can be used. A medium duty pickup truck, 20 foot box truck,

and tow truck are examples of different equipment commonly used.

3. It costs several thousands of dollars to get started.

Start up costs for a new trucking company are based heavily on the operational

structure. Purchasing equipment, insurance and the multitude of registration fees make it

hard to assign a fixed cost. These cost factors are sensitive to location, credit and other

risk factors which are best discussed with a knowledgeable advisor to save time and


4. Trucking is only for white men.

Although women and minorities are a small percentage of the industry, diversity is

becoming more important in the awarding of transportation contracts and federal


5. Only the truck driver is important.

Trucking is a $800 billion plus dollar component of the larger economic supply chain

ecosystem. Many opportunities outside of driving are available such as dispatch, freight

brokering, insurance, financing, human resources management and compliance exist.

How can I get started in the industry?

Although experience is not necessary, education is. It is highly recommended to become