Global Legend & Queen of Caribbean Diaspora Natasha Von Castle Joins DPW's Local Leadership Council


Global Legend & Queen of Caribbean Diaspora Natasha Von Castle Joins DPW's Local Leadership Council


As Dallas Professional Women's organization continues to grow, our members require support in many industries. Our Local Leadership Council (LLC) is a group of industry experts that serve as mentors, subject matter experts and industry guides to provide advice, trusted feedback and insight to all members.

Natasha Von Castle is the Communications, Radio and Promotions Director for legendary record label and global promotor VP Records Music Group. VP Records is the world’s largest Reggae record label company and was originally founded by Vincent and Patricia Chin. The Chin’s dream of acquiring the #AmericanDream through their used record shop eventually grew to become one of the world’s largest independent record labels, with a catalog of over 25,000 recordings! Based in New York and known as VP Records since 1977, the VP and Randy’s story is the pioneer record label that helped globalize Caribbean music & culture throughout the world.




Natasha's role with VP Records spans from product placement, to promo & distribution and also her passion to mentor artists. Natasha is responsible for all communications, as well as creating radio and promotional campaigns for artists and projects signed to the label. Today, Natasha helps VP Records continue to be the leading independent Caribbean-owned record label and helping to release music by notable artists in reggae, dancehall and soca. Her support spans to all VP Records has offices including New York City, Miami, London, Kingston, Tokyo, Johannesburg and Rio de Janeiro.


Born and raised in Toronto, Canada, Natasha nurtured her love for marketing and promoting with formal education from Centennial College (International Business and Marketing Communications); she also attended Ryerson University (Law Procedures).




Prior to joining VP Records, Natasha created, and is the Editor-In-Chief for L3 Magazine. L3 Magazine is a leading online publication that delivers features and interviews with the hottest artists in the Caribbean and Urban markets. Simultaneous to her role at L3 Magazine, Natasha was the Communications Director for the Montreal International Reggae Festival (2012 to 2018) – the largest Reggae festival in Canada!




Currently, Natasha balances her role at VP Records with participating on panel discussions about the music industry. She frequently travels between Toronto, New York, Jamaica and the UK. She is a mother to two sons, and a consultant to artists and managers.


DPW is thrilled to have Natasha join us to help steer our members into a breakthrough career in the music industry. Her passion is helping other women in the male-dominated industry navigate through the process of either working behind the scenes to support artists or becoming a balanced artist with additional oversight to a long, prosperous career. Natasha has worked alongside